0-7 Seconds – Light orb reveals new product.
- CD Deck shrouded in darkness, orb is only light, it falls slowly into shot from top of scene.
- Light hovers over the top of the deck, only revealing small portions. Orb travels over the centre circular platter and quickly disappears inside, causing a large halo of light to emerge from the centre platter, illuminating the whole deck.
- A light flickers on, and fills the whole room, revealing CD Deck is in a bedroom scene, live-action human walks into room and turns the deck on.
7-30 Seconds – Footage Inside the CD Deck.
- The DJ’s hand turns to CGI, camera ‘zooms’ past the finger and through the power button, soundtrack starts.
- We travel down a cable deep within the machine and come to an opening where the circuit boards and cables light up with electricity flooding into the machine.
- Large “miniature” CGI city is inside, camera flies in for a closer look. Skyscraper windows are lighting up in time to the music.
- Huge CD is seen overhead entering the machine like a UFO, spun up to speed and then read by a laser.
30-35 Seconds – Summing up the product.
- Camera quickly exits the machine and frames the CD Deck for final seconds.
- Logo and catch-line appear on screen and the CDJ-2000 quivers on the desk a bit, suggesting to the audience that it may be alive, re-iterating “a new world” being opened up.
- Fade out.
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